Learn about Redd

Brand Guidelines

Project Overview

Redd is a decentralized social tipping platform that allows you to tip, donate, and fund your favourite content creators, humanitarian programs, and social causes through all major social media networks. It utilizes a fast, cheap, and reliable digital social currency called ReddCoin, which is the primary vehicle used to bring value back to humanity.

Not many are aware that Redd is an organization 100% run by volunteers. Up until this point, no member of the official team earns a salary or are paid for their efforts to see this project become a reality. The team is made up of passionate Reddheads who just want to make an impact on the world.

Purpose of Rebrand

Formerly known as Reddcoin, with the new rebrand to Redd, the project will be making a conscious effort to reposition themselves towards a more consumer friendly, front-facing user base. Moving forward, Redd will focus on making global change a reality by putting value back into humanity and social interaction. This movement we are creating is meant to welcome anyone and empower everyone.

With the launch of this new brand, expect various existing products and tools to be gradually updated with the new look and feel of Redd. Stay tuned for more updates by following us on Twitter and Medium.

Redd Branding

Project Identity

Below are the official Redd logos which will be used for all future aspects of the project including all marketing materials, products, and services.

  • Redd Symbol

    Tagline Logo (Light)

       EPS   SVG   JPG   PNG

  • Redd Logo B/W

    Tagline Logo (Dark)

       EPS   SVG   PNG

  • Redd Symbol

    Tagline Logo (Black)

       EPS   SVG   JPG   PNG

  • Redd Logo B/W

    Tagline Logo (White)

       EPS   SVG   PNG

*EMB – is a collection of embroidery files for applying the logo onto various apparel.

Redd Branding

Colors

These are the primary colors used in the Redd logo and also as accents within various marketing materials.

  • Dark Blue

    Dark Blue

    HTML: #008FC5

    R:0 G:143 B:97

    C:100 M:0 Y:0 K:22

    Pantone: 640 C

  • Light Blue

    Light Blue

    HTML: #00AEEF

    R:0 G:174 B:239

    C:100 M:0 Y:0 K:0

    Pantone: Process Cyan C

  • Dark Orange

    Dark Orange

    HTML: #FDBB30

    R:253 G:187 B:48

    C:0 M:29 Y:91 K:0

    Pantone: 1235 C

  • Light Orange

    Light Orange

    HTML: #FFD200

    R:255 G:210 B:0

    C:0 M:16 Y:100 K:0

    Pantone: 116 C

  • Dark Red

    Dark Red

    HTML: #E31B23

    R:227 G:27 B:35

    C:0 M:100 Y:99 K:4

    Pantone: 1797 C

  • Light Red

    Light Red

    HTML: #F04D3C

    R:240 G:77 B:60

    C:0 M:85 Y:81 K:0

    Pantone: Red 032 C

  • Dark Green

    Dark Green

    HTML: #54B948

    R:84 G:185 B:72

    C:69 M:0 Y:100 K:0

    Pantone: 361 C

  • Light Green

    Light Green

    HTML: #8DC63F

    R:141 G:198 B:63

    C:50 M:0 Y:100 K:0

    Pantone: 376 C

Redd Branding

Secondary Elements

Additional graphics which can be used for various applications from buttons to animated gifs. Feel free to get creative and spread the Redd!

*EMB – is a collection of embroidery files for applying the logo onto various apparel.

Redd Branding

Typography

All Redd marketing and promotional materials use a combination of the below typefaces to create a consistent and relatable brand.

  • Goldplay Typeface

    Goldplay Typeface

    Used primarily for the logo and major taglines.

    Logo: Goldplay SemiBold

    Taglines: Goldplay Medium

    Download:   Goldplay Typeface

  • Rubik Typeface

    Rubik Typeface

    Used for main headings.

    Primary Headings: Rubik Medium

    Sub Headings: Rubik Regular/Medium

    Download:   Rubik Typeface

  • Roboto Typeface

    Roboto Typeface

    Used for the general body text.

    Body Text: Roboto Regular

    Secondary Headings: Roboto Bold

    Download:   Roboto Typeface

Redd Branding

Sample Messaging

All Redd marketing and promotional materials use a combination of the below typefaces to create a consistent and relatable brand.

  • Descriptive

    Describes the essence of Redd.

    • • The social currency.
    • • Bringing value to human interaction.
    • • Quantifying social influence.
    • • Supporting the freedom of action.

  • Supportive

    General terms and sayings related to Redd.

    • • Spread the Redd
    • • Become a Reddhead
    • • Join Team Redd
    • • We accept Redd Tips

  • Marketing

    Used on promotional materials.

    • • Redd is everyone.
    • • Redd is everywhere.
    • • Redd is community.
    • • Redd is you

Redd Branding

Visual Messaging

These messages represent the underlying foundation of who we are, what we represent and the goals we are trying to achieve.

  • Redd is everyone.

    We are inclusive

    60k+ users of all colors, religions, & languages.

  • Redd is everywhere.

    Used around the world

    Currently being used in over 50+ countries.

  • Redd is caring.

    Meant for change

    We are volunteers focused on changing the world.

  • Redd is social.

    Encourages supporting others

    Tip anyone on any social media network.

  • Redd is you.

    Welcomes everyone

    Anyone can be apart of this movement.

  • Redd is secure.

    Fast, cheap & reliable

    Runs on a fully decentralized blockchain network.

Redd Branding

Supporting Images

Below are a collection of unbranded images which you can be used as support visuals in any articles written about Redd and our products/services.

  • Image Image
  • Image Image
  • Image Image
  • Image Image

Get in touch with us!

  • Donations

    As Redd is now self-funded for all operations following successful PoSV v2 activation, all donations sent to this address will be used for charitable and community-oriented activities.

    If you really, really want to donate to the team to buy them a drink or as a thank you, please send to Ru6sDVdn4MhxXJauQ2GAJP4ozpPpmcDKdc.

  • Redd Donation Address

    Charity & Community Activities

    Recrcq8moZjbEHVoJx6JiQ2mfZkQnktvnf